Iowa College Application Campaign
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About the Iowa College Application Campaign
Iowa College Application Campaign is part of a national effort to engage and inform students across the state about the college application process. The purpose is to build awareness of higher education and encourage students, especially those from underserved populations, to take a significant step toward college by completing college applications their senior year, during the school day.
Iowa's Goal 2025
Improving college attainment is critical to the growth of Iowa's economy. A report released by the Branstad-Reynolds Administration in collaboration with the Georgetown University Center on Education and the Workforce (Georgetown Center) projects that by 2025, 68 percent of all jobs in Iowa will require postsecondary education. In addition, as educational attainment increases, income increases and the percent of the population living in poverty decreases. For Iowans with only a high school degree, the poverty rate is three times higher than those with a bachelor's degree or higher.
Participation in the 3-Step Process, which includes the Iowa College Application Campaign, FAFSA Completion Initiative and College Decision Day is one way that Iowa high schools and districts can help move the needle towards Goal 2025.
 U.S. Census Bureau. American Community Survey 2008-2010 3-year estimates. Poverty Status in the Past 12 months