Iowa College Application Campaign
About Iowa College Application Campaign
Iowa College Application Campaign is part of a national effort to engage and inform students across the state about the college application process. The purpose is to build awareness of higher education and encourage students, especially those from underserved populations, to take a significant step toward college by completing college applications their senior year, during the school day.
Iowa College Application Campaign began as a pilot program in a few Iowa high schools during the fall of 2012. Campaign participation has doubled each year, with a total of 60 registered Iowa high schools in 2014!
2014 College Application Campaign Overview
Improving college attainment is critical to the growth of Iowa's economy. It is projected that by 2018, 62 percent of all jobs in Iowa will require postsecondary education. In addition, as educational attainment increases, income increases and the percent of the population living in poverty decreases. For Iowans with only a high school degree, the poverty rate is three times higher than those with a bachelor's degree or higher.
 Georgetown University Center on Education and the Workforce (June, 2010). Projections of Jobs and Education Requirements through 2018.
 U.S. Census Bureau. American Community Survey 2008-2010 3-year estimates. Poverty Status in the Past 12 months